CCI develops and implements high profile HIV prevention, care and support and treatment campaigns with clear objectives and outcomes aimed at promoting or reinforcing positive behaviours that address the behaviours attitudes, social norms and values.
Our campaigns combine mass media and interpersonal communication approaches. The campaigns are identified through the creation of a powerful brand that is promoted as part of the mass media interventions that enables the audience to position the campaign within their minds as a credible source of information.
The mass media (radio, television, print, outdoor media and social media) provides an opportunity for CCI to promote messages on a national scale through free to air channels.
The interpersonal communication activities include undertaking community events, working with peer educators, community workers and in-clinic facilitators who are provided with tools to help them facilitate interpersonal dialogues with people where they congregate or through door-to-door activities.