Centre for Communication Impact

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CCI uses an evidence-informed approach to develop, implement and monitor programmes that are undertaken by partners. Strategic information is used to examine the impact of communication interventions and to explore gaps in the response that will serve to strengthen HIV prevention, care and support and treatment in South Africa.

In doing so, CCI conducts large scale research projects to inform and evaluate the impact of its programmes. Some of these research outputs include:

Multi-country Study on the Quality of Adolescent Voluntary Medical Male Circumcision (VMMC) Services

CCI coordinating the implementation of the South African arm of the Multi-country Study on the Quality of Adolescent Voluntary Medical Male Circumcision (VMMC). This is a study that is being conducted by Johns Hopkins University Center for Communication Programs (JHU-CCP) Health Communication Capacity Collaborative (HC3) project in partnership with USAID, WHO, UNICEF and the ministries of health in South Africa, Tanzania and Zimbabwe. The aims of the study are to assess the quality of existing counselling and communication services, identify motivations, perceptions and barriers for VMMC, assess facility level policies and procedures for VMMC and use the information to improve successful implementation of VMMC among adolescents aged 10-19 years old. Fieldwork is underway and is being conducted by the Human Sciences Research Council (HSRC). The findings will be available later in 2016.

CCI in partnership with the Johns Hopkins University Centre for Communication Programs Health Communication Capacity Collaborative (HC3) is undertaking a study that seeks to investigate the quality, perceptions and barriers of medical male circumcision services, among adolescents in South Africa, Zimbabwe and Tanzania. Fieldwork has commenced and the report will be produced later in 2016.

Medical Male Circumcision Research Reports, 2017

Formative research into medical male circumcision with uncircumcised men

Post-broadcast evaluation of the Brothers for Life medical male circumcision "Salon" campaign

Documentation and Evaluation of Mass Media Campaigns

Documentation and Evaluation of Community Based Programmes

The Third National Communication Survey, 2012

Provincial Reports


The National Communication Survey, 2009

HIV/AIDS communication programmes in South Africa are successfully influencing people to have safer sexual relationships; and the more programmes to which people are exposed, the more they take heed.

This is the conclusion of the second National Communication Survey on HIV/AIDS 2009(NCS 09). Dr Saul Johnson, of Health & Development Africa, who led the research process, says that overall, the country's HIV/AIDS communication programmes are working - and they are having a positive impact particularly with youth, on the levels of condom usage, HIV testing, and knowledge of the risks of having multiple sexual partners. National Communication Survey, 2009 National Report(PDF)

Provincial Reports

The National Communication Survey, 2006

JHHESA together with the National Department of Health's Khomanani Campaign funded the first ever National HIV and AIDS Communication Survey to investigate the impact of 19 HIV prevention communication programs. The survey comprised a sample size of 7,006, restricted to household members from 15 to 65 years of age. The study found that direct exposure to communication interventions had substantial effect on condom use; knowledge help lines, helping someone with AIDS.

A provincial analysis of the National Communication Survey was undertaken by Health and Development Africa (HDA) that investigates the key risk factors and drivers of the epidemic in each of the provinces in South Africa and the impact of different communication interventions. This analysis is to be used to support provinces in developing strategic communication interventions that are aligned to addressing the drivers of the epidemic in each province. Download the report

Entertainment Education Conference, India 2011

Community Studies

PMTCT Reports

Other Reports