CCI

Centre for Communication Impact

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Oziel and Mpume Mdletshe are a happily married, sero-discordant couple from [PLACE]. Sero-discordant means that they have different HIV statuses: Mpume is HIV-, and Oziel is HIV+. To many this may seem like an impossible obstacle to overcome, but this beautiful couple have found a way to make it work. “The first thing in your relationship is the love you have for each other,” says Mpume. She... continue reading
2016/09/20
Brothers for Life, the seven year old men’s health and wellbeing movement has clinched two Apex awards at a ceremony in Johannesburg on the 7th July 2016.  The awards recognise the combined efforts of advertising agency Joe Public, media strategists Mediology and the Centre for Communication Impact over the life of a campaign to educate South Africans about the benefits of Medical Male... continue reading
2016/07/14
Brothers for Life cares about South African men, which is why we have launched a campaign to encourage men to test for HIV. Our message: Negative of Positive, you are the same person. If you are negative, you can stay that way with MMC and condoms. If you are positive, you can control the virus with ARVs and make sure you use condoms to protect your partners. Yes, you should eat healthy food,... continue reading
2016/07/10
The 3rd National HIV Communication Survey (NCS), the definitive study of the effectiveness of our country’s HIV communication programmes, is about to commence. During February and March 2012, field workers will fan out across all nine provinces and survey thousands of people between the ages of 16 and 55, on their knowledge and recall of a wide variety of social and behavioural change... continue reading
2015/12/17
Download the presentation delivered at the EE Conference recently, Perceptions of the Value of Using Entertainers and Celebrities in Health Communication: The Brothers for Life Experience People model their behaviour on that of others – and they are most likely to emulate the behaviour of successful people. Download the presentation delivered at the EE Conference recently, Perceptions... continue reading
2015/12/17
Brothers for Life, the movement that aims to get men to live healthier and more responsible lives, has honoured its Men of the Year: a group of ordinary, yet exceptional, South African men. A six-month partnership between Brothers for Life and SABC Education resulted in scores of men being nominated for the honour by people in their communities, during a series of health- and lifestyle-related... continue reading
2015/12/17
Forty South African men, nominated and voted for by their communities for their contribution to the growth and welfare of those communities and their own families, are to be honoured at the inaugural Men of the Year gala event. The event takes place at 19h00 on Friday, 18 November 2011  at the Protea Hotel, OR Tambo, Kempton Park. Thembisa Stella Ndabeni, Deputy Minister of Communications,... continue reading
2015/12/17
Samuel Kwena Mpebe (50) has been blind since the age of two. But that hasn’t stopped him from unstintingly serving his community In the community of Ga-Taueatsoala (Steiloop), in the Waterberg district of Limpopo, Mpebe is well-known for the support and guidance he gives to anyone who asks for it. Often, because services are scarce in this rural area, he is the only one to whom they can turn.... continue reading
2015/12/17

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