A new television advert aimed at creating more awareness about Tuberculosis was launched as part of World TB Day commemoration event held in Cape Town on 24 March 2013.
The television advert which forms part of the We Beat TB campaign was produced by the USAID TB Programme in partnership with Johns Hopkins Health and Education in South Africa with funding from the United States Agency for international Development.
The advert seeks to conscientize parents to get their children tested for TB.
South Africa is one of the top three countries worldwide with a high number of TB cases reported.
According to the most recent World Health Organisation TB report, even though TB is preventable two hundred children die every day and one percent of the population is said to be infected with TB every year.
The We Beat TB awareness campaign will continue to use the power of mass media and door-to-do interventions to reach more people with TB prevention messages.
We Beat TB project manager, Lerato Legoabe from the USAID TB Programme notes that the advert will reinforce the message that TB can be prevented and the focus on children being taught to identity symptoms quickly and getting tested early.
The advert will be screened on national television channels SABC 1, 2 and 3 as well as e.tv from March into the crucial winter months where colds and flu increase the transmission of germs, including TB.